Strategy


Coke’s One Line Business Strategy… Coke call this their NOW/NEXT/NEW strategy; 70% of time focused on urgent NOW tasks; immediate planning for current live projects 20% goes into NEXT; things that are likely to land over the next 18-24 months 10% is for blue sky thinking and planning for big NEW ideas or projects in the future; stuff that would be really cool but may or may not come off. Execs at Coke keep this 70:20:10 front of mind whenever they are working on new projects or undertaking any planning work. I......

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