FAQs

Frequently Asked Questions

We do. For small charities, if possible, we will work free of charge or at minimal cost. For larger charities with marketing budgets, we will use a reduced rate when pricing our projects.

Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online.

This is another tough question, as all projects are different and timescales may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement. At Aragil, we always like to sort at least some quick win items first so that the project starts to pay for itself almost immediately, so most clients start to results quicker than that.

We certainly can. Google penalties are becoming increasingly common and increasingly visible within Google Webmaster Tools. While we have never had any clients penalized for work we have carried out, at Aragil we have experience in helping a number of sites recover from penalties.

While we do use contracts and we like to have long-term projects in place, we are happy to work on short-term or even rolling monthly contracts. We generally prefer to have longer agreements in place, as it helps us with long-term planning for both our projects (we can use tactics that may take a couple of months to implement, but will give much better results), as well as making sure we always have enough staff to cover all our clients effectively.

Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.

Also, trust us when we tell you that we aren’t happy with results unless you are!

Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or sites creating great content can often outrank bigger companies.

All the search engines do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.

We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.

All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred Dollars per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.

We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.

Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.

In most cases, we invoice on a monthly basis with 30-day payment terms. For certain projects we may require a proportion of the payment upfront or for it to be fully covered by the clients; for example, building new sites and payment for PPC spend. We always agree payment in advance of a project being started, and any changes in budget will be fully communicated and agreed in writing in advance.

At Aragil, we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytic and set up appropriate dashboards so you can keep track of performance yourselves. We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.

If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you.

We don’t do account managers at Aragil; all our clients have our direct contact details, including phone (land-line and mobile), email and social networking accounts. What’s more, we can arrange regular calls and visits to make sure you’re always up-to-date with the project.