What Makes A Great Social Media Post ?
by Ara Ohanian
1- Good Content
No one wants to read boring posts !
Find a way to compel your audience
interesting excerpts or funny commentary make article links more engaging.
Tip : Before you post anything, ask yourself if it is something that would interest you.
2- Quality visuals
Visuals are processed 60,000X faster than text
Images on social media get more engagement than links and text
Tip : Pair an awesome picture with your text posts and links to encourage engagement
Positive content gets more likes and shares on Facebook than negative content
positive content also gives a better impression of your brand
Tip : keep your posts upbeat and never complain or badmouth another Business
tweets that include the phrase “please retweet” get 4X more retweets
Facebook posts that mention “Like” or “Share” are more likely to receive that action
Tip : Use Calls-to-action to increase engagement, but doesn’t overuse them or your posts might seem ‘spammy’
know when your audience is online on each network
schedule your posts for maximum reach
Tip : make sure your posts are timely and current based on the latest industry-relevant news and events
Digital Marketing Strategist , Social Media Professional at Aragil Online Marketing
March 28, 2017
October 3, 2016