How to develop authority for restaurant business in Armenia
by Ara Ohanian
June 23, 2017
The restaurant business is a complex sphere of activity since when opening your own business you need to take a lot of nuances into consideration, starting with the choice of direction and finishing with the menu and equipment selection.
As you know, Armenia is a country with rich traditions of feasts. The Armenians’ passion for food was expressed in a huge number of restaurants that can be found even in the most remote regions of Armenia. Therefore the sphere of the restaurant business in Yerevan is specially developed where you can find a restaurant for every taste.
Every restaurant owner should know that his sphere of business is very dynamic, new restaurants, cafes, food courts are opened daily while old unprofitable restaurants are closed.
To open a cozy place in Armenia is not enough condition – it is necessary to elaborate in details an interesting concept and build a powerful brand. A bright, visible and understandable brand is the basis for the further promotion of any restaurant. Therefore, it is better not to engage in amateur activities and trust the development of the brand to professionals. The brand must necessarily be tested on a certain group. However, do not underestimate other tools of influencing on guests, because the brand affects only the eyesight. It is necessary to influence on all feelings, comfortability, ease to use the services, feeling of trust which raises from the feedback of other clients
Choosing a right digital marketing agency for the restaurant promotion can help not only put the most responsible work on professionals but also give you time to work on more important tasks.
What does SMM with Aragil Digital Marketing agency give to the restaurant business in Armenia?
It’s not a secret that in order to reach any person nowadays, you need to contact him/her through social media, so why not to have a strong base in that platform and gain the trust of millions of users. Even choosing where to dine people go to Facebook and choose the list of restaurants that have a Facebook page.
The social media promotion will help your guest to quickly find you, call, reserve a table, read other opinions about you, see the happy people who took a picture in your restaurant, learn about discounts and events, share your page with friends, invite them and much more. (5 Common Social Media Marketing Mistakes in Armenia)
The aim of Aragil is to put you high among others and make your restaurant a desirable place.
Our main digital marketing tasks for restaurant business are:
- Effective Social Media Strategy
- Online Advertising Campaigns
- Online Reputation Managment
- Developing an Identity
- Raising Awareness through Digital Marketing
- Increase Customer Loyalty
- Customer Promotions
- Handle Online Feedback.
- Content Creation & Managment
To solve any of these tasks you will need a comprehensive strategy, combining various Social media marketing tools & …
You think that you shouldn’t open a restaurant business in Armenia because of the competition? You are wrong as we may show you that competition may not interfere the fact of being the best and most demanded restaurant in the city. Contact Us now!
Digital Marketing Strategist , Social Media Professional at Aragil Online Marketing
July 5, 2018
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