The Power of Following Up: Why It’s Crucial for Business Success
The famous quote, “80 percent of life is showing up,” attributed to Woody Allen, holds true in many aspects of life, including business. However, in today’s competitive marketplace, merely showing up is not enough. What separates successful businesses from the rest is their ability to follow up consistently.
In my experience, I have seen many instances where urgent requests from prospects, customers, and even internal team members were ignored or responded to in a lackadaisical manner, resulting in lost opportunities and damaged relationships. This lack of urgency is a recipe for failure in today’s fast-paced business world.
Following up on every request, no matter how small or insignificant, is critical to maintaining a positive reputation and winning new business. Even a quick acknowledgment that you have received the request and are working on it can go a long way in building trust and credibility with your stakeholders.
Fortunately, there are numerous electronic tools and old-fashioned methods like pen and paper that can help you keep track of requests and remind you when it’s time to take action. The excuse of something falling through the cracks is no longer valid.
As a professional, following up is not an option but a necessity. By following up 100% of the time on 100% of your prospects and customers, you can set yourself apart from your competitors and increase your chances of success.
In conclusion, the power of following up cannot be overstated. It’s a simple but essential practice that can make all the difference in today’s competitive business environment. So, don’t hesitate to make following up a priority in your business.
Interesting Facts About Following Up in Business
According to a study by the Harvard Business Review, companies that responded to leads within an hour were 7 times more likely to qualify the lead than those who waited more than an hour.Harvard Business Review – “The Short Life of Online Sales Leads“
A study by McKinsey & Company found that companies that prioritize customer experience have higher customer satisfaction scores and increased revenue growth compared to those that don’t.McKinsey & Company – “The Business Value of Design“
A study by Harvard Business Review found that customers who had the best past experiences spend 140% more compared to those who had the poorest past experiences.Harvard Business Review – “The Value of Customer Experience, Quantified“
Common Questions About Following Up in Business
Following up is important in business because it shows that you value the relationship with your clients or prospects and are committed to providing good customer service. It also helps you stay organized and on top of tasks, which can lead to more successful outcomes.
One way to improve your follow-up skills is to use electronic tools or a simple pen and paper to track requests and set reminders. Another way is to make following up a habit and prioritize it in your daily routine. It’s also important to communicate clearly and promptly with clients or prospects and to follow through on any commitments or promises made.
If you don’t receive a response to your follow-up, it’s important to stay persistent but polite. You can try following up again with a gentle reminder or a different approach. It’s also a good idea to set realistic expectations upfront and to be understanding of other people’s busy schedules.
To ensure that your follow-up emails are effective, it’s important to keep them brief, clear, and focused on the recipient’s needs or interests. Use a polite and professional tone, and personalize your message as much as possible. Be sure to include a clear call-to-action and a deadline if applicable.
Some common mistakes to avoid when following up in business include: being too pushy or aggressive, being too passive or slow to respond, not personalizing your message, not setting clear expectations, and not following through on commitments or promises. It’s also important to avoid spamming or overloading people with too many emails or messages.
At Aragil digital marketing agency, we understand the importance of following up and delivering outstanding customer service. That’s why we make it our mission to provide timely and effective solutions to our client’s needs, whether it’s through email, phone, or in-person meetings. If you’re looking for a reliable and results-driven marketing partner who will always follow up on your requests and help you achieve your business goals, look no further than Aragil. Contact us today to schedule a consultation and discover how we can take your business to the next level!
Founder & CEO at Aragil Marketing agency | Marketing Strategist | Over $30M spent on ads and counting! | Saving the internet from boring ads.
November 30, 2023
September 8, 2023