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Digital Marketing Blog


Marketing trends

Every year, new digital trends emerge in the marketing sphere. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why marketers should always be updated and aware of the changes occurring in order to keep up and adapt to the emerging digital trends. From the rise of messaging apps being the new marketing frontier in digital advertising and the new trend of public channels to the rapid development of AI and machine learning technologies  – all these trends must be taken into consideration not just to adapt, but also to compete and become ahead of your competitors. Listed below are the hottest digital marketing trends that you must follow 1 – A new Marketing Niche – Social Media Messengers Lately, marketers have discovered a new niche to target consumers – Messaging apps. Did you know that messaging apps have almost the same amount of active users as on social media? In fact, you could do a lot of marketing on messaging apps than on social media.......

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