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Digital Marketing Blog


Marketing trends

Every year, new digital trends emerge in the marketing sphere. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why marketers should always be updated and aware of the changes occurring in order to keep up and adapt to the emerging digital trends. From the rise of messaging apps being the new marketing frontier in digital advertising and the new trend of public channels to the rapid development of AI and machine learning technologies  – all these trends must be taken into consideration not just to adapt, but also to compete and become ahead of your competitors. Listed below are the hottest digital marketing trends that......

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Blog content marketing tip

The art of blogging can seem inscrutable to the uninitiated. There’s more to it than just pulling content out of thin air, though — there are dozens of components that go into play when it comes to crafting a great blog post. These components will change depending on whatever goal you may have. Whether you’re looking to entertain your audience, educate them, or add value to a website, the elements you need to create a blog post will be different than those needed to create a sales funnel for new leads or provide opportunities for search engine optimization. Meanwhile, combining some or even all of these goals into a blogging campaign adds even more complexity to......

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