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Strategy

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2 Ways Big Data Can Make You Happier

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November 5, 2014
in:Strategy, Success

Wait—what? I’ve heard a lot of crazy things in Silicon Valley, but this one is new. Apparently, big data can make you happier. That’s the new claim according to Stefan Weitz, Senior Director of Search at Microsoft, and author of the new book “Search”. I’ve looked into Weitz’s points… and they make complete sense. How? Weitz explains that the digital world is currently being rebuilt inside our massive computing systems, which help run search engines. Every person, place, and thing—and all the relationships in between—are being cataloged. Think about how much data that is. It’s nearly 4 Zeta-bytes this year alone – enough to fill 130 billion 32 GB iPads. (Yes, you read that right: 130 billion.) You......

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How Did Coke Become The World’s Largest Social Brand?

Posted by:
October 30, 2014
in:Digital Marketing, Strategy

Coke’s One Line Business Strategy… Coke call this their NOW/NEXT/NEW strategy; 70% of time focused on urgent NOW tasks; immediate planning for current live projects 20% goes into NEXT; things that are likely to land over the next 18-24 months 10% is for blue sky thinking and planning for big NEW ideas or projects in the future; stuff that would be really cool but may or may not come off. Execs at Coke keep this 70:20:10 front of mind whenever they are working on new projects or undertaking any planning work. I love the fact that Coke have such a simple planning philosophy. I also love that this adds extra credibility to the 60:30:10 which I......

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