Build your Business in Armenia with Content Marketing
by Ara Ohanian
July 17, 2015
Content Marketing is all the Marketing that’s left !
Why Content Marketing is important in Armenia’s Business Development ?
There is a common belief that the content is the king when it comes to online marketing strategies. In today’s digital era, you do not have to be a publisher to find a value in quality content. More companies are attempting to reach readers on a deeper level rather than making ads that run alongside other people’s content. By producing content that is relevant, interesting and valuable to your audience, you can drive traffic and improve your ranking in search results. In Armenia’s reality, as online business develops at a brisk pace, traditional marketing strategies are about to give way to digital marketing strategies. Smart marketers already understand that when properly planned and executed, content marketing can give a boost to the business development.
Basically, being an art of communicating with customers content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action. In other words, instead of pitching your products or services, we are delivering information that makes our buyer more intelligent.
Content marketing has always been one of the most efficient ways to attract people to your website. It is the moment when they visit your website you have the opportunity to direct them into what you supply and perhaps turn them into customers, clients and fans. It is through content marketing that you will be able to grow your business without having to spend a single penny.
According to a business blog Business2Community
- 64% of enterprise respondents say they have increased traffic due to content marketing
- 73% say content marketing creates improved brand awareness
- Nearly 60% of respondents said their ROI from content marketing is increasing (30%) or staying the same (29%).
Thus, from this statistics we can easily conclude that content marketing can even be more effective than any other kind of paid or free marketing. If you approach content marketing from your best angle, you can be sure you will grow your business instantly. Here are the ways content marketing can help your company to meet its business development and marketing objectives:
All we need is… SEO
Being a part of online marketing strategy, your content marketing can have a huge influence on your digital marketing strategy. For a time being, when the amount of the information reaches its highest point, SEO is just crucial for the online success of your business. Many people think that SEO is simply about getting the technical details of making your website search engine-friendly. But SEO is also marketing. It is possible to create a fantastic website that’s packed with useful content. But, it will remain invisible to search engines unless you promote and sell it.
In Armenia, where the majority of businesses are locally based, the right use of SEO tactics can increase your popularity among local customers. In 2012, when Google launched its Venice update, a change to the way it ranks sites, local results were introduced into the main organic listings. This means that local businesses no longer have to compete with rest of the nation to get to the top of the search results. Thus, whether you are small café in Yerevan, in Armenia, or a huge coffee shop in New York, it is now much easier for your local customers to find you. A little understanding of SEO and social networking are everything you need to know.
While there is a wide variety of digital marketing tactics valuable to companies, SEO yields the most strategic long-term investment. In spite of the fact that SEO is time-consuming and requires lots of resources in order to be successful, the long-term results can be much greater than short-term advertising or similar tactics. SEO is a notably valuable investment for companies looking to build a sustainable business for long-term success.
Build Awareness and Credibility
We can hear from every internet marketing specialist express a desire for their marketing to build awareness with potential clients with whom they do not currently have a relationship. Similarly, we often hear from them that they desire to increase their web traffic, decrease bounce rates and boost key website engagement metrics such as session duration and pages per session. A content marketing strategy can help a company realize all of these goals.
In Armenia, the right kind of content can allow your company to be found by potential clients who have slightly any knowledge of your company and start to build awareness and credibility with them. Content that visitors find relevant and helpful will not just drive website traffic, it will also keep them on your website and start to establish credibility.
Everybody knows that to retain a customer is much more important than to create a relationship with a new one. A new client win is often the result of an extended period of time, many different touch points and interactions and a great deal of relationship building. Content marketing offers a way to support business development efforts. Your content should identify and address the problems, challenges, questions and information gaps prospects might have and provide them with valuable information. In this way you create value for your customers.
The most vital point that every company should always keep in mind, is that the successful “organic” content marketing, first of all, is a human connection and the feelings and not a plain text written by a “robot”. To create a benefit for your customer you need an emotional and human approach.
Prospects are not looking for a sales pitch from your business development staff. They’re looking for you to answer their questions, solve their problems and establish credibility, which in turn builds trust and nurtures the relationship. With the right strategy and plan in place, content marketing can provide the ideal way for your company support their business development efforts in greater ways than ever before.
In Armenia, in our small country, it is much easier to gain success with the right content. Content strategy is hard. Success is harder. In Aragil, our professional team is experts at both. Need some help with new ideas, content marketing strategy or SEO? Dear Reader, you are always welcome to Contact Us. Be sure that with us you will have no more worries! Good luck!
Digital Marketing Strategist , Social Media Professional at Aragil Online Marketing
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