What Makes A Great Social Media Post ?
January 17, 2015
in Digital Marketing, Social Media Marketing, Strategy
1- Good Content
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No one wants to read boring posts !
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Find a way to compel your audience
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interesting excerpts or funny commentary make article links more engaging.
Tip : Before you post anything, ask yourself if it is something that would interest you.
2- Quality visuals
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Visuals are processed 60,000X faster than text
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Images on social media get more engagement than links and text
Tip : Pair an awesome picture with your text posts and links to encourage engagement
3- Positivity
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Positive content gets more likes and shares on Facebook than negative content
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positive content also gives a better impression of your brand
Tip : keep your posts upbeat and never complain or badmouth another Business
4- Engagement
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tweets that include the phrase “please retweet” get 4X more retweets
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Facebook posts that mention “Like” or “Share” are more likely to receive that action
Tip : Use Calls-to-action to increase engagement, but doesn’t overuse them or your posts might seem ‘spammy’
5- Timing
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know when your audience is online on each network
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schedule your posts for maximum reach
Tip : make sure your posts are timely and current based on the latest industry-relevant news and events
AdvertisingBrandingBusinessDigital MarketingengagementFacebookFacebook AdvertisementFacebook Advertisinggood contentMarketingSocial BrandSocial Media Marketingsocial media timing

Ara Ohanian
Founder & CEO at Aragil Marketing agency | Marketing Strategist | Over $30M spent on ads and counting! | Saving the internet from boring ads.
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