Aragil marketing agency had the privilege of working with a leading caviar store in the USA. The client approached us to redesign their website, migrate it to Shopify, and implement performance-based marketing strategies across various platforms. The client also wanted to enhance their social media presence and content marketing efforts.
Our marketing agency was able to successfully redesign and market for a top caviar store in the USA. By improving the website’s user experience, implementing performance-based marketing strategies, and leveraging social media and content marketing, we were able to increase website traffic, engagement, and revenue for our client.
The biggest challenge was to create a seamless user experience while highlighting the store’s unique offerings, which required a deep understanding of the client’s brand and target audience. The second challenge was to develop an effective marketing strategy to drive traffic and increase sales in a highly competitive niche market.
We started with a thorough analysis of the client’s existing website and identified key areas for improvement. We then redesigned the website to improve its user interface, layout, and overall design aesthetics. We also migrated the website to Shopify, which allowed for a more streamlined and user-friendly experience. Our team implemented performance-based marketing strategies on Facebook, Instagram, Pinterest, and Google Ads, using targeted advertising to reach potential customers in specific regions and demographics. Additionally, we ran social media campaigns that included influencer marketing, promotions, and giveaways to increase engagement and drive traffic to the website. Our content marketing efforts included creating blog posts and social media content that showcased the client’s products, recipes, and unique offerings.
Our efforts resulted in a significant increase in the client’s website traffic, with a 35% increase in sessions and a 42% increase in page views. The average session duration increased by 40%, indicating that users were engaging more with the content on the site. Our performance-based marketing campaigns resulted in a 50% increase in revenue within the first two months of implementation. Our social media campaigns also proved successful, with a 65% increase in Instagram followers, 180% increase in Pinterest reach, and a 30% increase in engagement on Facebook. Our content marketing efforts resulted in a 25% increase in blog traffic and a 20% increase in social media engagement.