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Tag: Content Marketing


Marketing trends

Every year, new digital trends emerge in the marketing sphere. What worked a couple of years ago in your marketing strategy might not work for you this year. That’s why marketers should always be updated and aware of the changes occurring in order to keep up and adapt to the emerging digital trends. From the rise of messaging apps being the new marketing frontier in digital advertising and the new trend of public channels to the rapid development of AI and machine learning technologies  – all these trends must be taken into consideration not just to adapt, but also to compete and become ahead of your competitors. Listed below are the hottest digital marketing trends that you must follow 1 – A new Marketing Niche – Social Media Messengers Lately, marketers have discovered a new niche to target consumers – Messaging apps. Did you know that messaging apps have almost the same amount of active users as on social media? In fact, you could do a lot of marketing on messaging apps than on social media.......

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Blog content marketing tip

The art of blogging can seem inscrutable to the uninitiated. There’s more to it than just pulling content out of thin air, though — there are dozens of components that go into play when it comes to crafting a great blog post. These components will change depending on whatever goal you may have. Whether you’re looking to entertain your audience, educate them, or add value to a website, the elements you need to create a blog post will be different than those needed to create a sales funnel for new leads or provide opportunities for search engine optimization. Meanwhile, combining some or even all of these goals into a blogging campaign adds even more complexity to the task. Yet even as a blogging campaign increases in scope of complexity and scale, there are some universal elements that you can apply. In fact, here are some of the most important and common ones that every blogger needs to become familiar with in order to be successful. 1. Search Engine Optimization Being a blogger is more than just......

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Digital Marketing Local Tourism

So far we have been discussing everything about digital marketing. Our discussions included several topics; the many strategies and tools of Digital marketing, its advantages, its different characteristics, when compared to traditional marketing. We also talked about how the different digital strategies are integrated and should all work together in harmony and all. We have never mentioned the real reasons that have lead to the rise of digital marketing and affected the overall marketing strategy outlook and direction towards many sectors, out of which, Local Tourism. Internet has evolved from being just an entertainment tool to being something really indispensable in our daily life. Starting from e-commerce websites to social media networks, it is certainly defining our lives today. Besides, our modern, busy and hectic lifestyles, require having quick solutions to all of our problems and having smart answers to our simplest questions. Printed materials no longer grab our attention. Instead, a smart pop-up ad might be of so much more benefit and solve one of the problems we had without us even being aware of......

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