The art of blogging can seem inscrutable to the uninitiated. There’s more to it than just pulling content out of thin air, though — there are dozens of components that go into play when it comes to crafting a great blog post. These components will change depending on whatever goal you may have. Whether you’re looking to entertain your audience, educate them, or add value to a website, the elements you need to create a blog post will be different than those needed to create a sales funnel for new leads or provide opportunities for search engine optimization. Meanwhile, combining some or even all of these goals into a blogging campaign adds even more complexity to......

Continue Reading