So far we have been discussing everything about digital marketing. Our discussions included several topics; the many strategies and tools of Digital marketing, its advantages, and its different characteristics when compared to traditional marketing.We also talked about how the different digital strategies are integrated and should all work together in harmony and all. We have never mentioned the real reasons that have lead to the rise of digital marketing and affected the overall marketing strategy outlook and direction towards many sectors, out of which, Local Tourism. Internet has evolved from being just an entertainment tool to being something really indispensable in our daily life. Starting from e-commerce websites to social media networks, it is certainly defining......

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