Digital Marketing is becoming a transformative tool in media, technology-driven business, and celebrity endorsements. With numerous advantages such as greater access to a large target audience, ease of maintenance, and low cost, there’s no wonder why people are adopting this channel as a necessary medium for marketing activities. One of the most significant platforms for digital marketing, as we know, is Social Media. Due to its massive global penetration, most brands choose to extend their business through Social Media platforms, and among them are the commonly used Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Yet, one of the most significant hitches is the inability to manage these platforms consistently. When using them for personal use, the......

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