MasterBlock Limited Edition is the first ever Luxury Swiss watch to be fully created and certified into the Blockchain.
Being Pioneers in combining ancestral watchmaking techniques with the revolutionary world of blockchain and cryptocurrencies, Masterblock needed a strong market penetration plan in this wide and controversial market (the blockchain community), hence they selected Aragil to manage their social media marketing campaign.
About Masterblock
Masterblock is a Swiss brand that merges traditional watchmaking with modern blockchain technology. Each luxury mechanical watch is embedded with unique blockchain integration, providing authentication, security, and transparency. Masterblock represents the pinnacle of Swiss craftsmanship, combining heritage with cutting-edge innovation.
Challenge
In 2017, blockchain technology was still an emerging trend, making it challenging to reach the right audience for this innovative product. Our task was to not only build brand awareness for a luxury Swiss watch but also to educate the audience on the benefits of blockchain in watchmaking.
Solution
We developed a multi-channel strategy focused on storytelling and education. By crafting a narrative that highlighted both the timeless appeal of Swiss mechanical watches and the cutting-edge blockchain technology behind Masterblock, we built a community of watch collectors and blockchain enthusiasts. Our approach included:
- Storytelling: We wove blockchain into the luxury narrative, showcasing the watch’s uniqueness and security.
- Social Media Marketing: Curated content for Instagram, Facebook, and LinkedIn, focusing on the craftsmanship and blockchain aspect.
- Paid Ads: Targeted advertising campaigns to high-end consumers, watch collectors, and tech-savvy audiences globally.
- Community Building: We engaged with niche communities interested in luxury goods and blockchain technology, fostering trust and excitement.
Results
- Successfully reached our KPIs, building strong brand awareness within the luxury watch and tech community.
- Expanded Masterblock’s community across social media channels and beyond.
- Positioned Masterblock as a pioneer in merging Swiss watchmaking with blockchain technology.
Conclusion
Masterblock was a fascinating project that pushed us to learn about blockchain and innovate in our marketing strategies. Collaborating with the brilliant team at Masterblock was an honor, and the project has remained a milestone in our journey.
