The owners of the restaurant aimed to reposition and retarget their business in the market as a renowned Steakhouse instead of just being recognized as a bar. They wanted to promote their new menu with their variety of Grill sets, appetizers, quality steaks and sausages.
With the right marketing strategy, and social media planning, Aragil was able to win the challenge. By being creative and flexible, taking risks and challenging its reputation as a “bar”, 37 Beer and Meat is now one of the best Steakhouses in the city.
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