Challenge
The Bridge4CSOs program, funded by the EU, needed a compelling narrative to highlight the impact of their work in empowering civil society organizations across Armenia. Our task was to craft stories that would resonate both locally and globally.
Solution
We collaborated with project experts to bring their stories to life. Through in-depth interviews, we created personalized storytelling for each expert involved, developing engaging content including infographics, motion graphics, and videos to showcase their work and impact. Each video employed infographic elements to simplify complex ideas while making them visually compelling.
Execution
Our storytelling pieces were promoted strategically to reach a targeted audience within Armenia and beyond, ensuring that the project’s message resonated across borders. The visual content, combined with powerful narratives, fostered deeper engagement and raised awareness about the program’s efforts.
Results
- We achieved all key performance indicators (KPIs), driving high engagement and awareness.
- Our partnership with AGBU, the EU, and the Bridge4CSOs project continued from inception to completion, creating lasting impact.
- This collaboration motivated us, thanks to the inspiring individuals and experts involved.
Conclusion
Working alongside such a visionary team, the Bridge4CSOs project allowed us to explore the art of storytelling with a purpose—delivering messages that truly make a difference.
