10 Best Solutions For Social Media Management Problems
Digital Marketing is becoming a transformative tool in the world of media, technology-driven business and celebrity endorsements. With numerous advantages such as greater access to a large target audience, ease of maintenance and low cost, there’s no wondering why people are adopting this channel as a necessary medium for marketing activities.
One of the most significant platforms for digital marketing as we know is Social Media. Due to its massive global penetration, most brands choose to extend their business through Social Media platforms and among them are the commonly used Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Yet, one of the biggest hitches faced is the inability to consistently manage these platforms. When using them for personal use, the content is personal and spontaneous, thus it can be controlled like a breeze, but when it comes to businesses, the content needs to be curated and planned to engage current and potential customers to expand reach over time; often a daunting task requiring focused human & capital resource allocation.
Some of the common social media management problems faced by marketers are discussed briefly below:
• Lack of management
A significant number of human resource effort is required to update and manage the multiple social media accounts owned by a brand and oversee other important tasks such as customer engagement regularly. Yet, the biggest hurdle faced by companies is the deficiency of able team members to help manage social media. Even if they are able to acquire sufficient manpower, it is difficult to manage the team, their collaboration with other members, while keeping track of their performance. Also, the idea of creating accounts on all of the popular social media channels seems to be compelling at first as that would indicate getting maximum reach, but posting content on each of them regularly can be a very hectic task that most businesses struggle with.
• Result analysis
Gathering insights from your social media is crucial for a successful business to grow. Not only are you able to test the waters by targeting smaller audiences first, you are able to improve on the digital campaigns based on the responsiveness and effectiveness of previous engagement with your valued customers. Unfortunately, only a few social media platforms provide this facility built-in which can be difficult to interpret for all platforms individually, while also costing a lot overall.
• Insufficient content
Most social media users find themselves void of ideas for fresh yet relevant content to publish on their social media after a certain time. More hands and minds are needed to be working on creating engaging content suitable for diverse audiences and platforms with successive campaigns. But this is, of course, capital intensive for smaller firms. When few people try to create the content on their own to keep the platforms active, they not only keep repeating the same topics but also end up posting nothing altogether. Even when they do post something, it usually fails to capture the audiences because either it is not compelling enough or worse it is a result of poorly composed text or low quality or irrelevant media.
• Less engagement from followers
People following a brand on social media usually expect new updates, offers or fresh content every now and then as a way to be aware of the brand’s presence offline and online. If it is not able to meet their expectations, attract them, or add any value to their personal experience, the engagement is certain to drop. If engagement continues to drop or add value to the audience, they are likely to unsubscribe, causing such brands to lose their audience for good. Generating content aligned with the current trends and using imagery, gifs and videos are becoming a more common and effective way to keep engagement high; however, most brands struggle with it.
• Lack of formal strategy
People new in the field of social media marketing often think of the process as an easy and straightforward one. But digital marketing is evolving quickly, in fact, faster than we are able to analyze the trends or produce specified best case practices. Furthermore, there is often incoherence between the different platforms used by the brand. Content on all platforms needs to be aligned to give out a compelling message to the users of all the individual platforms. Thus, they end up failing to promote their brand the way it could have been with a cross-connected plan for online and offline marketing activities.
• Targeting the correct audience
When it comes to new businesses, the most challenging task is to attract the right audiences. While businesses are focused on increasing their likes and reach when they are not popular because people might not visit their pages at all, they often ignore reaching their target audience or the follower who is a likely customer. A common way to tackle this difficulty is by targeted ads and retraction campaigns, but in the case of new brands, not everyone is able to afford them.
• Responding to followers
To maintain a fruitful and trustworthy relationship with your followers, it is important to be responsive to their queries and provide a customized experience. Not only does this enable you to connect with them, but it also allows in nurturing new leads for your product or service. Even though higher responsiveness is an important factor in successful social media marketing, it is still challenging, especially for brands with significantly larger audiences, to keep track of all the comments and messages and cater to them individually.
Social Media Management Solutions
Lucky for us, there are many Social Media Management tools and applications present online that assist us in tackling these problems and make the process stress-free for you.
The top 10 among them are mentioned below
Problems tackled: Management, Analytics, Responding, and Strategy
Description: SocialBu is an all-in-one solution to almost all of your social media management problems. It is compatible with the most popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
SocialBu helps you with the most basic of your social media tasks, which include but not limit to scheduling of up to 1000 posts simultaneously at all of your social media accounts and controlling them via a calendar, managing multiple brands, collaborating with your team members, uploading content directly from RSS feed, as well as responding to followers instantly via messages and comments, monitoring popular trends, hashtags, keywords and conversations on social media, and getting detailed analytics of your social media. All of these services can be accessed starting from the minimal cost of just $8 per month, along with a 14-day free trial and there is also a free subscription for business just starting out.
Problems tackled: Content Creation, Engagement, Analytics, and Strategy
Description: Buzzsumo is one of the most popular content marketing tools. It assists you in creating compelling content to attract your followers by providing various facilities such as searching trending ideas and keywords along with content examples and samples and comparing past trends and social media formats to know what has been more liked by the audience. Furthermore, it also offers to allow monitoring of specific comments, conversations, and trends and track the performance of your posts. You can also identify influencers to study their social media strategy and implement the inspirations to build up your brand.
Problems tackled: Targeting Audience
Description: RiteTag is a powerful medium that provides hashtags suggestions for your social media content (that might consist of both images and text). You can also group your required tags, compare them, and add them directly to your posts. As these hashtags are searchable, using these help you summarize the purpose of each of your post in just a few words while driving new audience towards it.
Problems tackled: Content Creation
Description: Grammarly is an extremely popular application among people who create content based on text. It provides a chrome extension that corrects the grammar, spelling, punctuation, word choice, and style mistakes of the passage as you write, thus helping you improve the quality of your posts. Furthermore, it allows you to check for plagiarism so you can avoid being caught in some legal issues. These services can also be accessed by using its online app and digital keyboard.
Problems tackled: Content Creation, Engagement
Description: Canva is an online photo editor that allows you to design almost any type of social media graphic. With hundreds of templates, fonts, and sample images, you can create images that help you make your content visually appealing and enhance your user engagement. It also lets you design your own branding kit using customized color schemes, typography, and visual language.
Problems tackled: Content Creation, Engagement
Description: Infogram is another famous graphical tool that focuses on the creation of infographics, charts, slides, and reports. Infographics are a creative way to graphically represent information to your followers so it can be easily interpreted by them. Along with providing multiple ready-to-use templates, it also enables you to convert your data directly into the graphics, which can then be edited and shared. It also gives the convenience of editing color schemes of the templates and adding animations to your content. Moreover, you can also collaborate with your designing team and measure the performance of your created content through detailed analytics.
Problems tackled: Management, Analytics, and Responding
Description: Hootsuite is another in-demand social media manager. It supports Facebook, Twitter, LinkedIn, Instagram, YouTube, and WordPress blogs. While helping you in managing and scheduling social media content with a content calendar, tracking trending topics and conversations, replying to people’s messages and comments, managing your team, and measuring campaign results, it also allows you to schedule posts as you surf the web with the help of its chrome extension.
Problems tackled: Content Creation
Description: Zest is an efficient content curation application. It provides you with content based on your selected topics and makes sure that it is fresh and appropriate according to your targeted audience. Along with relevant articles and blog posts, you can also view images, infographics, and eBooks in your customized feed that are just according to your specified subjects.
Problems tackled: Content Creation
Description: Ahrefs is an SEO tool that lets you increase your social media reach by allowing you to study your competitors as well as monitor the topics that interest you. Using Ahrefs, you can view an analysis of high-traffic keywords while also tracking your competitors’ current ranking on those keywords.
Problems tackled: Management
Description: Trello is a task management application with which you can organize and prioritize your projects in a flexible way by using its boards, lists, and cards. It enables you to create boards on any topic and invite your team to collaborate with you on it. You can then categorize them via lists and cards. It also allows you to add comments, checklists, and other details, and even add progress status tags such as “to-do” and “done” to your tasks.
Managing social media marketing for professional needs is not as easy as it seems at first glance and most brands struggle to use this medium effectively in the beginning. Building a brand’s presence online is a complicated process altogether while there are also organizational hurdles such as lack of resource or strategic planning and evaluation. Fortunately, for many businesses, we have various tools that offer multiple solutions for these common problems to navigate the efforts of the communication team and set realistic growth indicators. Still, the choices need to be clearly thought through to utilize tools that add the most value for the business and offer solutions for various business needs in one place. Although these tools are beneficial in minimizing costs for the business, the results can only be achieved through consistent planning, patience in reaping business efforts and determination in expanding reach of the various social media channels over time.
Pattyl Vartanian is a Storyteller and passionate about blogging. She currently covers topics related to tech, telecom, marketing, and mobile apps. In her spare time, she enjoys swimming and reading poetry as well as non-fiction books.
September 22, 2020