Digital Marketing is becoming a transformative tool in the world of media, technology-driven business and celebrity endorsements. With numerous advantages such as greater access to a large target audience, ease of maintenance and low cost, there’s no wondering why people are adopting this channel as a necessary medium for marketing activities. One of the most significant platforms for digital marketing as we know is Social Media. Due to its massive global penetration, most brands choose to extend their business through Social Media platforms and among them are the commonly......

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