The Aragil blog

blog
October 16, 2025

The Calculated Art of Going Viral

Viral marketing is no longer a game of chance. Discover the strategic framework to engineer shareable content by leveraging data, audience insight, and iteration.

October 16, 2025

AI Is Quietly Remaking Influencer Marketing

With 92% of marketers now using AI in creator content, the game has changed. Discover how AI enhances personalization, efficiency, and why human authenticity wins.

October 16, 2025

Unlocking TikTok's Agency Code

TikTok is reshaping the ad world, forcing agencies to adapt. Discover its advertising strategy, partnership models, and the key challenges versus opportunities.

October 16, 2025

AdCP: The Protocol Set to Kill Programmatic's Black Box

Ad Context Protocol (AdCP) promises to end opaque ad buying with AI agents and true direct deals. Learn how this open standard could reshape digital advertising.

October 16, 2025

Victoria's Secret's Radical Reboot

After a long hiatus, the Victoria's Secret Fashion Show is back with a new focus on inclusivity, commerce, and culture. Discover the strategy behind the reboot.

October 16, 2025

Forrester: Agencies Must Resign By 2026

Forrester predicts a seismic shift by 2026. AI, creators, and consolidation will force agencies to redefine their value or face extinction. Read more now.

October 16, 2025

How Hello Uses AI to Find What Humans Miss

Colgate-Palmolive's Hello brand reveals how AI isn't replacing marketers, but acting as a powerful amplifier for creativity and strategy. Discover how they do it.

October 16, 2025

Impossible CEO: 'Woke' Marketing Insulted Meat Eaters

Impossible Foods' CEO reveals a critical marketing error: alienating meat-eaters with 'woke' messaging. Discover why sales are down and how they plan to pivot.

October 16, 2025

The Martech Trap: Sutherland's Critical Warning

Rory Sutherland warns that our favorite marketing tools can be dangerous. Discover the hidden risks of over-reliance on data and how to avoid the martech trap.

October 15, 2025

TV Advertising’s Cultural Revolution: How Brands Are Shaping the Future

Discover how TV advertising is evolving into a cultural canvas driven by creativity, technology, and audience engagement. Read more for insights on the future of media.

October 15, 2025

AI’s True Impact: Why Smart Marketers Will Thrive as Bad Marketing Disappears

Discover how AI is transforming marketing by eliminating bad content and empowering creative strategists. Learn what sets top marketers apart in the AI era.

October 15, 2025

Unlocking ChatGPT Recommendations: The New Playbook for AI Visibility

Discover actionable strategies to make your business the AI-recommended choice. Learn how to optimize for ChatGPT and drive visibility in the new era of digital discovery.

October 15, 2025

Inside Target’s Social-First Strategy: Woolrich Collab Redefines Retail Marketing

Discover how Target’s Woolrich collaboration uses authentic social-first storytelling and influencer-led content to reshape retail marketing. Read more for insights.

October 15, 2025

Is Your GEO Strategy Driving Real Demand in the Age of AI Search?

Discover how to track and prove your Generative Engine Optimization strategy’s impact on share of search, buyer intent, and AI-driven business growth. Read more.

October 14, 2025

Inside PepsiCo’s Co-Sourcing Revolution: Agility, Cultural Fluency, and Real Sales Growth

Discover how PepsiCo and VaynerMedia’s co-sourcing model tripled content output, boosted engagement, and fueled real sales growth. Read more on this new marketing paradigm.

October 14, 2025

Perplexity’s Bold Pause: Rethinking Advertising in the Age of AI Search

Perplexity pauses new advertiser onboarding to reassess its AI search ad strategy, aiming for sustainable growth and better user experience. Read more inside.

October 14, 2025

Meta’s AI Advertising Machine: Automation, Creativity, and Industry Impact

Discover how Meta’s AI-powered advertising is transforming marketing—driving automation, creative innovation, and global reach. Read more to explore the future of advertising.

October 14, 2025

How Corporate Pressure Eroded Lululemon’s Creative Edge

Discover how Lululemon’s founder exposes the impact of corporate pressure on creativity, brand identity, and growth. Read more to explore the industry-wide lessons.

October 14, 2025

Virgin Active’s Bold Billboard Campaign Challenges Toxic Fitness Culture

Discover how Virgin Active’s new billboard campaign challenges toxic fitness culture with empowering, minimalist ads focused on mental health and real progress. Read more.

October 14, 2025

Richard "Doc" Aplin’s Enduring Impact on Marketing and Food Production

Discover how Richard "Doc" Aplin transformed marketing for food producers through research, teaching, and mentorship. Read on to explore his enduring legacy.

October 16, 2025

The Calculated Art of Going Viral

Viral marketing is no longer a game of chance. Discover the strategic framework to engineer shareable content by leveraging data, audience insight, and iteration.

October 16, 2025

AI Is Quietly Remaking Influencer Marketing

With 92% of marketers now using AI in creator content, the game has changed. Discover how AI enhances personalization, efficiency, and why human authenticity wins.

October 16, 2025

Unlocking TikTok's Agency Code

TikTok is reshaping the ad world, forcing agencies to adapt. Discover its advertising strategy, partnership models, and the key challenges versus opportunities.

October 16, 2025

Victoria's Secret's Radical Reboot

After a long hiatus, the Victoria's Secret Fashion Show is back with a new focus on inclusivity, commerce, and culture. Discover the strategy behind the reboot.

October 16, 2025

Forrester: Agencies Must Resign By 2026

Forrester predicts a seismic shift by 2026. AI, creators, and consolidation will force agencies to redefine their value or face extinction. Read more now.

October 16, 2025

How Hello Uses AI to Find What Humans Miss

Colgate-Palmolive's Hello brand reveals how AI isn't replacing marketers, but acting as a powerful amplifier for creativity and strategy. Discover how they do it.

October 16, 2025

Impossible CEO: 'Woke' Marketing Insulted Meat Eaters

Impossible Foods' CEO reveals a critical marketing error: alienating meat-eaters with 'woke' messaging. Discover why sales are down and how they plan to pivot.

October 16, 2025

The Martech Trap: Sutherland's Critical Warning

Rory Sutherland warns that our favorite marketing tools can be dangerous. Discover the hidden risks of over-reliance on data and how to avoid the martech trap.

October 15, 2025

AI’s True Impact: Why Smart Marketers Will Thrive as Bad Marketing Disappears

Discover how AI is transforming marketing by eliminating bad content and empowering creative strategists. Learn what sets top marketers apart in the AI era.

October 15, 2025

Unlocking ChatGPT Recommendations: The New Playbook for AI Visibility

Discover actionable strategies to make your business the AI-recommended choice. Learn how to optimize for ChatGPT and drive visibility in the new era of digital discovery.

October 15, 2025

Inside Target’s Social-First Strategy: Woolrich Collab Redefines Retail Marketing

Discover how Target’s Woolrich collaboration uses authentic social-first storytelling and influencer-led content to reshape retail marketing. Read more for insights.

October 15, 2025

Is Your GEO Strategy Driving Real Demand in the Age of AI Search?

Discover how to track and prove your Generative Engine Optimization strategy’s impact on share of search, buyer intent, and AI-driven business growth. Read more.

October 14, 2025

Inside PepsiCo’s Co-Sourcing Revolution: Agility, Cultural Fluency, and Real Sales Growth

Discover how PepsiCo and VaynerMedia’s co-sourcing model tripled content output, boosted engagement, and fueled real sales growth. Read more on this new marketing paradigm.

October 14, 2025

Meta’s AI Advertising Machine: Automation, Creativity, and Industry Impact

Discover how Meta’s AI-powered advertising is transforming marketing—driving automation, creative innovation, and global reach. Read more to explore the future of advertising.

October 14, 2025

How Corporate Pressure Eroded Lululemon’s Creative Edge

Discover how Lululemon’s founder exposes the impact of corporate pressure on creativity, brand identity, and growth. Read more to explore the industry-wide lessons.

October 14, 2025

Richard "Doc" Aplin’s Enduring Impact on Marketing and Food Production

Discover how Richard "Doc" Aplin transformed marketing for food producers through research, teaching, and mentorship. Read on to explore his enduring legacy.

October 14, 2025

Back Market’s iPhone Ads Redefine How Refurbished Tech Is Marketed

Discover how Back Market’s bold iPhone ads are redefining refurbished tech marketing with creative storytelling and stunning visual execution. Read more now.

October 13, 2025

How Smart Freelancers Consistently Attract High-Value Clients

Discover the proven playbook for freelancers to attract clients proactively—clarity, consistent presence, and trust. Read more for actionable strategies.

October 13, 2025

Google’s Global "Sponsored" Ad Label Redefines Search Transparency

Discover how Google’s new global "Sponsored" ad label streamlines paid search results and transforms transparency for users, marketers, and advertisers worldwide.

October 13, 2025

AI Splits the Creator Class: Authenticity vs. Innovation

The creator economy is dividing as AI reshapes content. Explore how Meta’s Vibes and Sora force creators to choose between innovation and authenticity. Read more.

October 16, 2025

Unlocking TikTok's Agency Code

TikTok is reshaping the ad world, forcing agencies to adapt. Discover its advertising strategy, partnership models, and the key challenges versus opportunities.

October 16, 2025

AdCP: The Protocol Set to Kill Programmatic's Black Box

Ad Context Protocol (AdCP) promises to end opaque ad buying with AI agents and true direct deals. Learn how this open standard could reshape digital advertising.

October 16, 2025

Victoria's Secret's Radical Reboot

After a long hiatus, the Victoria's Secret Fashion Show is back with a new focus on inclusivity, commerce, and culture. Discover the strategy behind the reboot.

October 16, 2025

Forrester: Agencies Must Resign By 2026

Forrester predicts a seismic shift by 2026. AI, creators, and consolidation will force agencies to redefine their value or face extinction. Read more now.

October 16, 2025

The Martech Trap: Sutherland's Critical Warning

Rory Sutherland warns that our favorite marketing tools can be dangerous. Discover the hidden risks of over-reliance on data and how to avoid the martech trap.

October 15, 2025

TV Advertising’s Cultural Revolution: How Brands Are Shaping the Future

Discover how TV advertising is evolving into a cultural canvas driven by creativity, technology, and audience engagement. Read more for insights on the future of media.

October 15, 2025

Inside Target’s Social-First Strategy: Woolrich Collab Redefines Retail Marketing

Discover how Target’s Woolrich collaboration uses authentic social-first storytelling and influencer-led content to reshape retail marketing. Read more for insights.

October 14, 2025

Perplexity’s Bold Pause: Rethinking Advertising in the Age of AI Search

Perplexity pauses new advertiser onboarding to reassess its AI search ad strategy, aiming for sustainable growth and better user experience. Read more inside.

October 14, 2025

Meta’s AI Advertising Machine: Automation, Creativity, and Industry Impact

Discover how Meta’s AI-powered advertising is transforming marketing—driving automation, creative innovation, and global reach. Read more to explore the future of advertising.

October 14, 2025

Virgin Active’s Bold Billboard Campaign Challenges Toxic Fitness Culture

Discover how Virgin Active’s new billboard campaign challenges toxic fitness culture with empowering, minimalist ads focused on mental health and real progress. Read more.

October 14, 2025

Back Market’s iPhone Ads Redefine How Refurbished Tech Is Marketed

Discover how Back Market’s bold iPhone ads are redefining refurbished tech marketing with creative storytelling and stunning visual execution. Read more now.

October 13, 2025

Google’s Global "Sponsored" Ad Label Redefines Search Transparency

Discover how Google’s new global "Sponsored" ad label streamlines paid search results and transforms transparency for users, marketers, and advertisers worldwide.

October 13, 2025

Google Expands Ads in AI Overviews, Reshaping Search Monetization

Google now integrates Search and Shopping ads into AI Overviews and AI Mode, revolutionizing digital advertising. Read more to discover industry impact and best practices.

October 13, 2025

Commerce Media Demands Proof: Advertisers Seek Verifiable Sales Impact

Discover why advertisers insist on proof of incremental sales in commerce media. Learn how transparency and measurement are reshaping industry trust. Read more.

October 13, 2025

OpenAI’s ChatGPT Ads Struggle to Connect With Consumers

OpenAI’s multimillion-dollar ChatGPT ad campaign aims to make AI mainstream—but data shows it’s missing the emotional mark. Explore why the polished spots fail to connect, what research reveals about their impact, and the lessons tech brands can learn from this ambitious yet flawed push.

June 26, 2025

Wanda James, CU, and the Tea on THC: Race, Cannabis, and a Campus Reckoning

Wanda James challenges CU's THC campaign, sparking debate on race, cannabis, and leadership. Discover the full controversy and its broader impact on Colorado.

June 26, 2025

Kylian Mbappé Joins Accor’s ALL Campaign: A Bold Play for Brand Loyalty and Global Reach

Accor teams up with football star Kylian Mbappé to boost its ALL loyalty platform, highlighting inclusivity, hospitality, and limitless possibilities. Read more.

March 12, 2025

SEO for Allergy Clinics: 8 Proven Strategies to Rank #1 & Attract More Patients

Transform your allergy clinic's online presence with our expert guide to medical SEO. Learn local optimization, content strategy, and conversion techniques that attract new patients.

March 11, 2025

How to Automate Patient Follow-Ups & Reduce No-Shows in Allergy Clinics

Discover proven strategies to automate patient follow-ups and slash no-show rates by 50% in your allergy clinic. Implement digital solutions that save time, boost revenue, and improve patient care.

March 10, 2025

5 Common Marketing Mistakes Allergy Clinics Make (And How to Fix Them)

Discover the 5 costly marketing mistakes most allergy clinics make and learn practical solutions to boost patient bookings, optimize your online presence, and grow your practice in 2025.

March 7, 2025

Digital Advertising for Allergy Clinics: Facebook & Google Ads That Convert (2025)

Learn how to create effective Facebook ads for allergy doctors and Google ads for allergy clinics. Our expert guide covers PPC strategies, seasonal campaigns, and compliance for healthcare advertising in 2025.

March 6, 2025

The Ultimate Guide to Creating the Best Website for Allergy Clinics in 2025

Discover how to build a high-converting website for your allergy clinic. Learn the essential features, SEO strategies, and patient-friendly content that turns visitors into patients.

March 5, 2025

7 Proven Strategies to Grow Your Allergy Practice in 2025 | Patient Acquisition Guide

Discover effective allergy clinic marketing strategies to attract more patients. Learn how digital marketing, referrals, telemedicine, and reputation management can grow your practice in 2025.

September 12, 2024

How an Architecture Marketing Agency Boosts Your Firm’s Brand and Client Reach

Discover how an architecture marketing agency can boost your firm’s brand awareness, attract high-value clients, and drive business growth through tailored marketing strategies.

August 29, 2023

Mastering Figma Prototyping: 6 Smart Tips to Elevate Your Workflow

Uncover six Figma Tips, shared by Designer Advocate Ana Boyer. These tips are not just guidelines; they are the secret ingredients to elevate your prototyping craft to a level of artistry.

August 28, 2024

Benefits of Hiring a Digital Marketing Agency: Why It's Better to Outsource Your Marketing Efforts

Discover the benefits of hiring a digital marketing agency for your small business or startup. Learn how a professional agency can help you achieve your marketing goals and stay ahead of the competition.