The Aragil blog

blog
October 31, 2025

Google Ruled An Illegal Monopoly: The Aftermath

A landmark antitrust ruling finds Google unlawfully maintained its search and ad monopoly. Discover the verdict's impact on Apple, competitors, and the future of tech.

October 31, 2025

Your Marketing Model Is Misleading You

Marketing mix modelling (MMM) promises clarity but often delivers flawed insights. Learn why marketers must question the numbers to avoid costly strategic errors.

October 31, 2025

The Volume Fallacy: Ad Tech's New Truth

The ad tech industry is at a crossroads. Discover why the old strategy of maximizing volume is failing and how transparency is creating a new future for publisher revenue.

October 31, 2025

Reddit: APAC's Half-Billion User Blind Spot

With 500M+ users, Reddit drives major buying decisions, yet APAC marketers are lagging. Discover why this oversight is a critical error and how to engage.

October 31, 2025

Media's New Playbook: The Creator Pivot

Publishers like Yahoo are fighting declining traffic by launching creator programs. Discover why this hybrid model is reshaping media and what it means for the future.

October 31, 2025

The Analytics Code: Unlock Your Content's ROI

Stop guessing your content's impact. Learn to use content marketing analytics to track key metrics, align with business goals, and prove your marketing ROI. Read more.

October 31, 2025

The Post-Influencer Growth Strategy

Tired of the founder-influencer model? Discover sustainable business growth strategies that focus on expertise, community, and product, not selfies.

October 31, 2025

Fanta’s Secret: Virality Over TV Ads

Fanta is ditching TV ads for a viral strategy using horror icons like Chucky to own Halloween. Discover how they earned billions of impressions with zero media spend.

October 31, 2025

Manual Tasks Are Killing Influencer Marketing

Manual tasks are choking influencer marketing's potential. Discover why outdated processes limit scale, obscure ROI, and what it means for your brand's growth.

October 31, 2025

ANA's New Chair: A Crisis of Credibility

The ANA's decision to appoint Shell's CMO as chair has ignited a firestorm, raising questions about greenwashing and the future of ethical advertising. Read more.

October 30, 2025

Why Your CEO No Longer Trusts Your Metrics

Executive skepticism of marketing attribution is rising. Legacy metrics are failing. Learn the new framework to prove your impact in financial terms and secure your budget.

October 30, 2025

Meet Memory: Your New AI Marketing Director

Discover My Marketing Pro, the startup whose AI agent, Memory, automates your entire marketing strategy from a single conversation. Go from idea to launch in 20 minutes.

October 30, 2025

The Rivalry Ad: A High-Stakes Gamble

Comparative ads can build or break your brand. Learn the strategic rules for honest comparison, picking winnable fights, and avoiding costly backlash. Read more.

October 30, 2025

The End of the Programmatic DOOH Learning Curve?

Facing the programmatic DOOH learning curve? Vistar Media launches its free Vistar Academy to upskill marketers on strategy, targeting, and activation. Learn more.

October 30, 2025

Meta Unlocks New Ad Frontiers on Threads

Meta's latest Marketing API update supercharges Threads ads with 4:5 video, carousels, and PAC. Discover how to leverage these new tools for your campaigns.

October 30, 2025

OOH's Secret Weapon in the Attention War

In a saturated market, brands are losing the attention war. Discover how blending OOH advertising with digital experiences creates powerful, unskippable activations.

October 30, 2025

Unlocking B2B Market Dominance

Discover the multifaceted strategies to dominate complex B2B markets. Learn how hybrid sales, hyperpersonalization, and digital CX are key to capturing market share.

October 30, 2025

Google’s Pomelli AI Levels the Marketing Field

Google Labs and DeepMind launch Pomelli, an AI that learns your brand's DNA to generate ad campaigns. See how it empowers SMBs to compete with big brands.

October 30, 2025

Your SEO Is Flying Blind Without This

Stop guessing with your SEO. Learn how strategic benchmarking turns raw data into actionable insights, helping you navigate AI search and outperform competitors.

October 30, 2025

The AI SEO Mirage: Selling an Old Dream

Agencies are selling 'AI SEO' as a revolutionary service. We investigate the sales pitch to reveal how old tactics are being repackaged for a new era. Learn more.

October 30, 2025

Adobe's AI Bet: A Deeper Dive with Google Cloud

Explore groundbreaking AI innovations from Adobe MAX 2025. A new Google Cloud partnership powers updates to Photoshop, Illustrator, and more. See what's next.

October 30, 2025

Is Your Brand Invisible to AI?

Even top SEO performers are ghosts in AI-powered search. Discover the essential AI visibility audit and the critical questions every CMO must ask to stay relevant.

October 30, 2025

Cracking ChatGPT's Citation Code

A new analysis reveals ChatGPT's most-cited pages, showing a world beyond traditional SEO. Discover why most sources are unreachable and how to adapt.

October 30, 2025

Pringles' Gen Z Bet: Inside the 'Pop Don't Stop' Revival

Pringles revives its iconic tagline with a modern twist for Gen Z. Discover the strategy behind the absurd 'Duck King' ad and its social-first approach.

October 30, 2025

The $750B AI Search Takeover Is Here

With 50% of users on board and $750B at stake, AI is revolutionizing search. Discover how conversational AI changes SEO and how your business can adapt to survive.

October 29, 2025

Google's AI Now Groups Your SEO Data

Google Search Console's new AI feature, Query Groups, is here. Discover how it clusters queries by topic to save time and reveal powerful strategic insights.

October 29, 2025

ChatGPT Atlas: The Silent Ad Budget Killer

OpenAI's ChatGPT Atlas mimics human clicks, silently draining your ad budget and corrupting analytics. Discover how this AI threatens your ROI and what's next.

October 29, 2025

Your $2,000 Samsung Fridge Now Serves Ads

Samsung's latest update puts ads on its premium Family Hub smart fridges. Discover why this move is causing backlash and what it means for your smart home.

October 29, 2025

Trump's War on Pharma's $14B Ad Spend

The Trump administration is cracking down on DTC drug ads, reverting to pre-1997 rules. Discover how this move could end TV drug commercials and spark a legal war.

October 29, 2025

The CRM Blueprint: Unlock Growth

Go beyond software. A CRM model is a strategic framework that drives growth and customer loyalty. Discover how to build a winning strategy and transform your business.

October 29, 2025

Unlocking the Store: Digital Keys to Foot Traffic

Unlock the secrets to increasing store visits. Learn how to blend online SEO, social media, and in-store events to drive real foot traffic and boost sales. Read more.

October 29, 2025

The Great Back-to-School Reset

The August rush is over. Discover the new 5-month back-to-school shopping season, digital-first habits, and strategies retailers must adopt to survive in 2026.

October 29, 2025

Fashion's Great Unraveling: The New Customer Rules

A major shift is reshaping fashion and beauty. Discover the new realities of customer engagement, from the decline of influencers to the rise of AI and value. Read more.

October 29, 2025

Creators: Why Your Sole Proprietorship Is a Trap

As an influencer, your sole proprietorship puts your personal assets at risk. Learn the key signs it's time to form an LLC to protect your wealth and scale your brand.

October 29, 2025

Retail's AI Crossroads: Adapt or Disappear

AI agents are reshaping commerce, threatening retail margins and customer relationships. Discover the four strategic paths retailers can take to survive and thrive.

October 29, 2025

Category Codes: The Silent Brand Killer

Legacy brands are trapped by unwritten industry rules, making them vulnerable. Discover how breaking these 'category codes' is the key to innovation and market growth.

October 29, 2025

Is Big Marketing Killing Creativity?

Explore the growing concern that consolidation and data obsession are stifling innovation in marketing. We analyze the decline of creativity and the future of the industry.

October 28, 2025

Why Curiosity Is Your Marketing Superpower

Tired of marketing strategies that miss the mark? Learn how to challenge assumptions and use data-driven curiosity to uncover hidden growth opportunities and connect with your audience.

October 28, 2025

The Great Unplugging: Why Brands Must Fund Reality

Audiences are trapped in a digital cocoon. Discover why the future of marketing depends on brands becoming patrons of real, unscripted human connection to survive.

October 28, 2025

AI Ends Ad Tech's Communication Chaos

Discover how AI startup Medialive is ending campaign errors by unifying buyers and sellers in a single platform, fixing ad tech's oldest communication problem.

October 31, 2025

Your Marketing Model Is Misleading You

Marketing mix modelling (MMM) promises clarity but often delivers flawed insights. Learn why marketers must question the numbers to avoid costly strategic errors.

October 31, 2025

The Volume Fallacy: Ad Tech's New Truth

The ad tech industry is at a crossroads. Discover why the old strategy of maximizing volume is failing and how transparency is creating a new future for publisher revenue.

October 31, 2025

Reddit: APAC's Half-Billion User Blind Spot

With 500M+ users, Reddit drives major buying decisions, yet APAC marketers are lagging. Discover why this oversight is a critical error and how to engage.

October 31, 2025

Media's New Playbook: The Creator Pivot

Publishers like Yahoo are fighting declining traffic by launching creator programs. Discover why this hybrid model is reshaping media and what it means for the future.

October 31, 2025

The Analytics Code: Unlock Your Content's ROI

Stop guessing your content's impact. Learn to use content marketing analytics to track key metrics, align with business goals, and prove your marketing ROI. Read more.

October 31, 2025

The Post-Influencer Growth Strategy

Tired of the founder-influencer model? Discover sustainable business growth strategies that focus on expertise, community, and product, not selfies.

October 31, 2025

Fanta’s Secret: Virality Over TV Ads

Fanta is ditching TV ads for a viral strategy using horror icons like Chucky to own Halloween. Discover how they earned billions of impressions with zero media spend.

October 31, 2025

Manual Tasks Are Killing Influencer Marketing

Manual tasks are choking influencer marketing's potential. Discover why outdated processes limit scale, obscure ROI, and what it means for your brand's growth.

October 31, 2025

ANA's New Chair: A Crisis of Credibility

The ANA's decision to appoint Shell's CMO as chair has ignited a firestorm, raising questions about greenwashing and the future of ethical advertising. Read more.

October 30, 2025

Why Your CEO No Longer Trusts Your Metrics

Executive skepticism of marketing attribution is rising. Legacy metrics are failing. Learn the new framework to prove your impact in financial terms and secure your budget.

October 30, 2025

Meet Memory: Your New AI Marketing Director

Discover My Marketing Pro, the startup whose AI agent, Memory, automates your entire marketing strategy from a single conversation. Go from idea to launch in 20 minutes.

October 30, 2025

Meta Unlocks New Ad Frontiers on Threads

Meta's latest Marketing API update supercharges Threads ads with 4:5 video, carousels, and PAC. Discover how to leverage these new tools for your campaigns.

October 30, 2025

OOH's Secret Weapon in the Attention War

In a saturated market, brands are losing the attention war. Discover how blending OOH advertising with digital experiences creates powerful, unskippable activations.

October 30, 2025

Unlocking B2B Market Dominance

Discover the multifaceted strategies to dominate complex B2B markets. Learn how hybrid sales, hyperpersonalization, and digital CX are key to capturing market share.

October 30, 2025

Google’s Pomelli AI Levels the Marketing Field

Google Labs and DeepMind launch Pomelli, an AI that learns your brand's DNA to generate ad campaigns. See how it empowers SMBs to compete with big brands.

October 30, 2025

Your SEO Is Flying Blind Without This

Stop guessing with your SEO. Learn how strategic benchmarking turns raw data into actionable insights, helping you navigate AI search and outperform competitors.

October 30, 2025

The AI SEO Mirage: Selling an Old Dream

Agencies are selling 'AI SEO' as a revolutionary service. We investigate the sales pitch to reveal how old tactics are being repackaged for a new era. Learn more.

October 30, 2025

Adobe's AI Bet: A Deeper Dive with Google Cloud

Explore groundbreaking AI innovations from Adobe MAX 2025. A new Google Cloud partnership powers updates to Photoshop, Illustrator, and more. See what's next.

October 30, 2025

Is Your Brand Invisible to AI?

Even top SEO performers are ghosts in AI-powered search. Discover the essential AI visibility audit and the critical questions every CMO must ask to stay relevant.

October 30, 2025

Cracking ChatGPT's Citation Code

A new analysis reveals ChatGPT's most-cited pages, showing a world beyond traditional SEO. Discover why most sources are unreachable and how to adapt.

October 31, 2025

Google Ruled An Illegal Monopoly: The Aftermath

A landmark antitrust ruling finds Google unlawfully maintained its search and ad monopoly. Discover the verdict's impact on Apple, competitors, and the future of tech.

October 31, 2025

The Volume Fallacy: Ad Tech's New Truth

The ad tech industry is at a crossroads. Discover why the old strategy of maximizing volume is failing and how transparency is creating a new future for publisher revenue.

October 31, 2025

Reddit: APAC's Half-Billion User Blind Spot

With 500M+ users, Reddit drives major buying decisions, yet APAC marketers are lagging. Discover why this oversight is a critical error and how to engage.

October 31, 2025

Media's New Playbook: The Creator Pivot

Publishers like Yahoo are fighting declining traffic by launching creator programs. Discover why this hybrid model is reshaping media and what it means for the future.

October 31, 2025

Fanta’s Secret: Virality Over TV Ads

Fanta is ditching TV ads for a viral strategy using horror icons like Chucky to own Halloween. Discover how they earned billions of impressions with zero media spend.

October 31, 2025

ANA's New Chair: A Crisis of Credibility

The ANA's decision to appoint Shell's CMO as chair has ignited a firestorm, raising questions about greenwashing and the future of ethical advertising. Read more.

October 30, 2025

Why Your CEO No Longer Trusts Your Metrics

Executive skepticism of marketing attribution is rising. Legacy metrics are failing. Learn the new framework to prove your impact in financial terms and secure your budget.

October 30, 2025

The Rivalry Ad: A High-Stakes Gamble

Comparative ads can build or break your brand. Learn the strategic rules for honest comparison, picking winnable fights, and avoiding costly backlash. Read more.

October 30, 2025

The End of the Programmatic DOOH Learning Curve?

Facing the programmatic DOOH learning curve? Vistar Media launches its free Vistar Academy to upskill marketers on strategy, targeting, and activation. Learn more.

October 30, 2025

Meta Unlocks New Ad Frontiers on Threads

Meta's latest Marketing API update supercharges Threads ads with 4:5 video, carousels, and PAC. Discover how to leverage these new tools for your campaigns.

October 30, 2025

OOH's Secret Weapon in the Attention War

In a saturated market, brands are losing the attention war. Discover how blending OOH advertising with digital experiences creates powerful, unskippable activations.

October 30, 2025

Google’s Pomelli AI Levels the Marketing Field

Google Labs and DeepMind launch Pomelli, an AI that learns your brand's DNA to generate ad campaigns. See how it empowers SMBs to compete with big brands.

October 30, 2025

Adobe's AI Bet: A Deeper Dive with Google Cloud

Explore groundbreaking AI innovations from Adobe MAX 2025. A new Google Cloud partnership powers updates to Photoshop, Illustrator, and more. See what's next.

October 30, 2025

Pringles' Gen Z Bet: Inside the 'Pop Don't Stop' Revival

Pringles revives its iconic tagline with a modern twist for Gen Z. Discover the strategy behind the absurd 'Duck King' ad and its social-first approach.

October 29, 2025

ChatGPT Atlas: The Silent Ad Budget Killer

OpenAI's ChatGPT Atlas mimics human clicks, silently draining your ad budget and corrupting analytics. Discover how this AI threatens your ROI and what's next.

October 29, 2025

Your $2,000 Samsung Fridge Now Serves Ads

Samsung's latest update puts ads on its premium Family Hub smart fridges. Discover why this move is causing backlash and what it means for your smart home.

October 29, 2025

Trump's War on Pharma's $14B Ad Spend

The Trump administration is cracking down on DTC drug ads, reverting to pre-1997 rules. Discover how this move could end TV drug commercials and spark a legal war.

October 29, 2025

Unlocking the Store: Digital Keys to Foot Traffic

Unlock the secrets to increasing store visits. Learn how to blend online SEO, social media, and in-store events to drive real foot traffic and boost sales. Read more.

October 29, 2025

Is Big Marketing Killing Creativity?

Explore the growing concern that consolidation and data obsession are stifling innovation in marketing. We analyze the decline of creativity and the future of the industry.

October 28, 2025

The Great Unplugging: Why Brands Must Fund Reality

Audiences are trapped in a digital cocoon. Discover why the future of marketing depends on brands becoming patrons of real, unscripted human connection to survive.

October 30, 2025

Google’s Pomelli AI Levels the Marketing Field

Google Labs and DeepMind launch Pomelli, an AI that learns your brand's DNA to generate ad campaigns. See how it empowers SMBs to compete with big brands.

October 30, 2025

Adobe's AI Bet: A Deeper Dive with Google Cloud

Explore groundbreaking AI innovations from Adobe MAX 2025. A new Google Cloud partnership powers updates to Photoshop, Illustrator, and more. See what's next.

October 29, 2025

Is Big Marketing Killing Creativity?

Explore the growing concern that consolidation and data obsession are stifling innovation in marketing. We analyze the decline of creativity and the future of the industry.

October 26, 2025

AI Video: Marketing's Great Inflation Is Here

AI has made video production nearly free, creating a content supply shock. Discover why attention, not output, is the new battleground for marketers. Adapt or get left behind.

October 26, 2025

Paramount's AI Links CTV Ads to Real Web Performance

Taboola and Paramount launch Performance Multiplier, a new AI-powered tool for SMBs to measure and amplify CTV ad impact across the web. Learn how it works.

October 17, 2025

Sora: Marketing's Gold Rush or Legal Nightmare?

OpenAI's Sora promises a new era of video, but it brings huge legal, ethical, and advertising challenges. Discover the key questions marketers are asking.

March 7, 2025

Digital Advertising for Allergy Clinics: Facebook & Google Ads That Convert (2025)

Learn how to create effective Facebook ads for allergy doctors and Google ads for allergy clinics. Our expert guide covers PPC strategies, seasonal campaigns, and compliance for healthcare advertising in 2025.

March 6, 2025

The Ultimate Guide to Creating the Best Website for Allergy Clinics in 2025

Discover how to build a high-converting website for your allergy clinic. Learn the essential features, SEO strategies, and patient-friendly content that turns visitors into patients.

March 5, 2025

7 Proven Strategies to Grow Your Allergy Practice in 2025 | Patient Acquisition Guide

Discover effective allergy clinic marketing strategies to attract more patients. Learn how digital marketing, referrals, telemedicine, and reputation management can grow your practice in 2025.

September 12, 2024

How an Architecture Marketing Agency Boosts Your Firm’s Brand and Client Reach

Discover how an architecture marketing agency can boost your firm’s brand awareness, attract high-value clients, and drive business growth through tailored marketing strategies.

August 29, 2023

Mastering Figma Prototyping: 6 Smart Tips to Elevate Your Workflow

Uncover six Figma Tips, shared by Designer Advocate Ana Boyer. These tips are not just guidelines; they are the secret ingredients to elevate your prototyping craft to a level of artistry.

August 24, 2023

10 Sources to Help You Come Out of Your Creative Slump

Stuck in a marketing creativity rut? Discover ten invaluable sources curated by expert marketer Chantelle Marcelle to spark inspiration for your next standout campaign.

July 7, 2022

Tips to Make Reels on Instagram for Your Business

Social media has played a major role in changing the buying funnel into a platform your customers use to search out products and services. Instagram is among the fastest-growing social platforms. It has one billion monthly active users and 500 million daily users. That means plenty of potential customers!

June 29, 2022

Creating the Perfect Social Media Strategy for Your Brand

Social media is a powerful tool that can be used for the marketing, customer engagement and PR of your business. Here are some tips to help you develop a social media strategy that delivers results.

January 5, 2018

Graphic Designer

If you’re smart, Creative, funny and talented, then Aragil Online Marketing is your place to be! We are looking for an experienced graphic designer, with an eye for modern design, to join our dynamic, fast-paced team.

August 28, 2024

Benefits of Hiring a Digital Marketing Agency: Why It's Better to Outsource Your Marketing Efforts

Discover the benefits of hiring a digital marketing agency for your small business or startup. Learn how a professional agency can help you achieve your marketing goals and stay ahead of the competition.