The Aragil blog

blog
October 26, 2025

Beyond Purpose: Why Showing Up Is Branding's Future

Purpose is no longer enough. Discover why the future of branding belongs to those who show up, create real connections, and build communities in the new Age of Presence.

October 26, 2025

Paramount's AI Links CTV Ads to Real Web Performance

Taboola and Paramount launch Performance Multiplier, a new AI-powered tool for SMBs to measure and amplify CTV ad impact across the web. Learn how it works.

October 26, 2025

Why CTV Is Search Marketing's Missing Link

Discover why Connected TV (CTV) is the missing link for search marketers. Learn how streaming ads build brand awareness and drive measurable search demand.

October 26, 2025

Why Top Brands Are Rejecting AI

Discover why major brands are strategically rejecting AI in marketing, choosing human creativity and authenticity to combat brand sameness and build deeper connections.

October 26, 2025

GM's $1B Cut: The Marketing Rebuild of the Decade

When GM cut its marketing budget by $1 billion, its CMO didn't retreat. Discover the discipline-driven rebuild that unified the C-suite and forged a new path to growth.

October 26, 2025

Fetch’s AI Unlocks $200B in Consumer Data

Fetch partners with OpenAI to launch FAST, a new AI platform turning $200B in consumer receipt data into real-time, actionable marketing intelligence. Learn how.

October 26, 2025

WPP’s New AI: The End of Agencies for SMBs?

WPP launches Open Pro, an AI platform letting SMBs run marketing without agencies. Discover how it automates planning, content, and publishing. Read more.

October 26, 2025

The Great Agency Resignation of 2026

The traditional marketing agency is dead. A 2026 forecast reveals a seismic shift driven by AI and creators. Discover why agencies must become owners, not just agents.

October 26, 2025

The Great Marketing Entry-Level Squeeze

Entry-level marketing jobs are vanishing in 2025. A new report reveals sharp declines, stagnant pay, and endless hiring cycles. Read our analysis to understand why.

October 26, 2025

Oreo's AI Ad Revolution: A $40M Gamble

Oreo-maker Mondelez is investing $40M in generative AI to create TV ads, aiming for a 2027 Super Bowl spot. Can AI cut costs without losing emotional connection?

October 26, 2025

The 70% Rule: A New Mandate for Brands

A landmark NYU study shows how authentic social messaging can increase consumer appeal by 70%. Discover the new rules for brand purpose that build trust and loyalty.

October 26, 2025

The Creativity Crisis: Escaping Digital Overload

Marketing teams are drowning in data, losing valuable time to searching instead of creating. Discover how to escape digital overload and reclaim your team's impact.

October 26, 2025

JustFab's Hidden Fee: A $1M Deception

TFG Holding, parent of JustFab, pays $1M to settle claims of deceptive VIP memberships and hidden fees. Learn how their billing practices led to a major penalty.

October 26, 2025

OpenX's Bold Plan to Simplify Programmatic Ads

With new leadership and innovative tools, OpenX is tackling programmatic advertising's biggest challenges. Explore how they plan to simplify the ad tech ecosystem.

October 26, 2025

Google Reboots Ad Team, Cuts Managers for AI Era

Google is flattening its ad sales team, cutting management layers to boost speed amid AI competition. Discover the full details of this major restructure.

October 26, 2025

Amazon's Cloud Is Its New Ad Weapon

Amazon is leveraging its AWS cloud infrastructure to build an advertising empire beyond its own properties. Discover its aggressive new strategy, rock-bottom fees, and why it's a major threat to the ad tech industry.

October 25, 2025

Comcast Breaks the Linear TV Barrier

Explore how Comcast's new programmatic platform is revolutionizing linear TV advertising, bridging the gap between digital and traditional media for advertisers.

October 25, 2025

Musk Ditches Brand Safety for AI Performance on X

Elon Musk is fundamentally reshaping X advertising, prioritizing Grok-powered performance and commerce over traditional brand safety. Discover the new policies, including the hashtag ban.

October 25, 2025

AdCP: AI's Universal Language Sparks Power Debates

The Ad Context Protocol (AdCP) aims to standardize AI agent communication in advertising. But is this universal language a solution to fragmentation or a power grab? Read our deep dive.

October 25, 2025

Personalization Isn't Everything: The Power of Shared Experience

The hyper-personalization trend risks fragmenting audiences. Discover why elite marketers are reintroducing collective experience and emotional resonance to drive lasting brand value.

October 26, 2025

Beyond Purpose: Why Showing Up Is Branding's Future

Purpose is no longer enough. Discover why the future of branding belongs to those who show up, create real connections, and build communities in the new Age of Presence.

October 26, 2025

Why CTV Is Search Marketing's Missing Link

Discover why Connected TV (CTV) is the missing link for search marketers. Learn how streaming ads build brand awareness and drive measurable search demand.

October 26, 2025

Why Top Brands Are Rejecting AI

Discover why major brands are strategically rejecting AI in marketing, choosing human creativity and authenticity to combat brand sameness and build deeper connections.

October 26, 2025

GM's $1B Cut: The Marketing Rebuild of the Decade

When GM cut its marketing budget by $1 billion, its CMO didn't retreat. Discover the discipline-driven rebuild that unified the C-suite and forged a new path to growth.

October 26, 2025

Fetch’s AI Unlocks $200B in Consumer Data

Fetch partners with OpenAI to launch FAST, a new AI platform turning $200B in consumer receipt data into real-time, actionable marketing intelligence. Learn how.

October 26, 2025

WPP’s New AI: The End of Agencies for SMBs?

WPP launches Open Pro, an AI platform letting SMBs run marketing without agencies. Discover how it automates planning, content, and publishing. Read more.

October 26, 2025

The Great Agency Resignation of 2026

The traditional marketing agency is dead. A 2026 forecast reveals a seismic shift driven by AI and creators. Discover why agencies must become owners, not just agents.

October 26, 2025

Oreo's AI Ad Revolution: A $40M Gamble

Oreo-maker Mondelez is investing $40M in generative AI to create TV ads, aiming for a 2027 Super Bowl spot. Can AI cut costs without losing emotional connection?

October 26, 2025

The 70% Rule: A New Mandate for Brands

A landmark NYU study shows how authentic social messaging can increase consumer appeal by 70%. Discover the new rules for brand purpose that build trust and loyalty.

October 26, 2025

The Creativity Crisis: Escaping Digital Overload

Marketing teams are drowning in data, losing valuable time to searching instead of creating. Discover how to escape digital overload and reclaim your team's impact.

October 25, 2025

Personalization Isn't Everything: The Power of Shared Experience

The hyper-personalization trend risks fragmenting audiences. Discover why elite marketers are reintroducing collective experience and emotional resonance to drive lasting brand value.

October 25, 2025

Thriving in Chaos: 5 Marketing Imperatives for 2026

Economic volatility demands transformation. Discover the five strategic marketing imperatives for 2026, focusing on AI, data integrity, and resilient ROI. Read more.

October 25, 2025

The Marketing Playbook That Made 'KPop Demon Hunters' Netflix's Biggest Hit

Discover how Netflix turned KPop Demon Hunters into its most-streamed movie ever. Learn the strategy of building fandoms, leveraging UGC, and driving cultural impact.

October 25, 2025

AI Won't Kill Marketing. Marketers Might.

Artificial intelligence is transforming marketing, but the greatest threat isn't the technology. Discover how over-reliance and lack of human insight could prove fatal to the industry. Read more to discover the necessary balance.

October 25, 2025

AI: Marketing’s Dual Path to Growth or Budget Cuts

PwC/ANA research reveals AI's dual path for CMOs. Learn how strategic AI use can drive 79% greater shareholder value—or risk budget cuts. (155 characters)

October 25, 2025

AI's Real Job: Making Marketers More Human

Discover how AI is amplifying emotional intelligence and creativity in marketing, freeing professionals for strategic work. AI isn't a replacement; it's an upgrade.

October 24, 2025

Top Marketers on AI, Gen Z & Trust

Discover how leaders from Whole Foods, GoFundMe & more are using AI to enhance authenticity and personalization for Gen Z, not replace it. Learn their strategies.

October 24, 2025

The Cannabis Marketing Revolution

Discover how AI, experiential events, and sustainability are shaping the future of cannabis marketing. Explore the new playbook for brand success and compliance.

October 24, 2025

AI Search Under Attack: The New Black Hat

A new wave of AI-driven black hat tactics is poisoning search results. Learn how mass spam, fake personas, and cloaking are used to manipulate rankings.

October 24, 2025

Beyond Tactics: SEO as Core Infrastructure

Stop treating SEO as a short-term tactic. Discover why viewing it as core business infrastructure is the key to sustainable growth and capturing customer intent.

October 26, 2025

Paramount's AI Links CTV Ads to Real Web Performance

Taboola and Paramount launch Performance Multiplier, a new AI-powered tool for SMBs to measure and amplify CTV ad impact across the web. Learn how it works.

October 26, 2025

Why CTV Is Search Marketing's Missing Link

Discover why Connected TV (CTV) is the missing link for search marketers. Learn how streaming ads build brand awareness and drive measurable search demand.

October 26, 2025

Why Top Brands Are Rejecting AI

Discover why major brands are strategically rejecting AI in marketing, choosing human creativity and authenticity to combat brand sameness and build deeper connections.

October 26, 2025

GM's $1B Cut: The Marketing Rebuild of the Decade

When GM cut its marketing budget by $1 billion, its CMO didn't retreat. Discover the discipline-driven rebuild that unified the C-suite and forged a new path to growth.

October 26, 2025

Oreo's AI Ad Revolution: A $40M Gamble

Oreo-maker Mondelez is investing $40M in generative AI to create TV ads, aiming for a 2027 Super Bowl spot. Can AI cut costs without losing emotional connection?

October 26, 2025

The Creativity Crisis: Escaping Digital Overload

Marketing teams are drowning in data, losing valuable time to searching instead of creating. Discover how to escape digital overload and reclaim your team's impact.

October 26, 2025

JustFab's Hidden Fee: A $1M Deception

TFG Holding, parent of JustFab, pays $1M to settle claims of deceptive VIP memberships and hidden fees. Learn how their billing practices led to a major penalty.

October 26, 2025

OpenX's Bold Plan to Simplify Programmatic Ads

With new leadership and innovative tools, OpenX is tackling programmatic advertising's biggest challenges. Explore how they plan to simplify the ad tech ecosystem.

October 26, 2025

Google Reboots Ad Team, Cuts Managers for AI Era

Google is flattening its ad sales team, cutting management layers to boost speed amid AI competition. Discover the full details of this major restructure.

October 26, 2025

Amazon's Cloud Is Its New Ad Weapon

Amazon is leveraging its AWS cloud infrastructure to build an advertising empire beyond its own properties. Discover its aggressive new strategy, rock-bottom fees, and why it's a major threat to the ad tech industry.

October 25, 2025

Comcast Breaks the Linear TV Barrier

Explore how Comcast's new programmatic platform is revolutionizing linear TV advertising, bridging the gap between digital and traditional media for advertisers.

October 25, 2025

Musk Ditches Brand Safety for AI Performance on X

Elon Musk is fundamentally reshaping X advertising, prioritizing Grok-powered performance and commerce over traditional brand safety. Discover the new policies, including the hashtag ban.

October 25, 2025

AdCP: AI's Universal Language Sparks Power Debates

The Ad Context Protocol (AdCP) aims to standardize AI agent communication in advertising. But is this universal language a solution to fragmentation or a power grab? Read our deep dive.

October 25, 2025

AI: Marketing’s Dual Path to Growth or Budget Cuts

PwC/ANA research reveals AI's dual path for CMOs. Learn how strategic AI use can drive 79% greater shareholder value—or risk budget cuts. (155 characters)

October 24, 2025

Top Marketers on AI, Gen Z & Trust

Discover how leaders from Whole Foods, GoFundMe & more are using AI to enhance authenticity and personalization for Gen Z, not replace it. Learn their strategies.

October 24, 2025

The Cannabis Marketing Revolution

Discover how AI, experiential events, and sustainability are shaping the future of cannabis marketing. Explore the new playbook for brand success and compliance.

October 24, 2025

The Great Ad Devaluation

Brands are paying more for digital ads that are less effective. Discover the reasons behind rising costs, ad fatigue, and the failure of personalization. Read more.

October 24, 2025

The Silent Killer of Your Ad Campaigns

Is creative fatigue silently killing your campaigns? Learn to diagnose the warning signs like falling CTR and rising CPC to stop performance decay and save your ROI.

October 24, 2025

AI Search Under Attack: The New Black Hat

A new wave of AI-driven black hat tactics is poisoning search results. Learn how mass spam, fake personas, and cloaking are used to manipulate rankings.

October 24, 2025

The Agency Exodus: Why Brands Are Leaving

With 40% of brands looking to switch agencies, the traditional model is failing. Discover why value, ROI, and accountability are driving this massive industry shift.

October 26, 2025

Paramount's AI Links CTV Ads to Real Web Performance

Taboola and Paramount launch Performance Multiplier, a new AI-powered tool for SMBs to measure and amplify CTV ad impact across the web. Learn how it works.

October 17, 2025

Sora: Marketing's Gold Rush or Legal Nightmare?

OpenAI's Sora promises a new era of video, but it brings huge legal, ethical, and advertising challenges. Discover the key questions marketers are asking.

March 7, 2025

Digital Advertising for Allergy Clinics: Facebook & Google Ads That Convert (2025)

Learn how to create effective Facebook ads for allergy doctors and Google ads for allergy clinics. Our expert guide covers PPC strategies, seasonal campaigns, and compliance for healthcare advertising in 2025.

March 6, 2025

The Ultimate Guide to Creating the Best Website for Allergy Clinics in 2025

Discover how to build a high-converting website for your allergy clinic. Learn the essential features, SEO strategies, and patient-friendly content that turns visitors into patients.

March 5, 2025

7 Proven Strategies to Grow Your Allergy Practice in 2025 | Patient Acquisition Guide

Discover effective allergy clinic marketing strategies to attract more patients. Learn how digital marketing, referrals, telemedicine, and reputation management can grow your practice in 2025.

September 12, 2024

How an Architecture Marketing Agency Boosts Your Firm’s Brand and Client Reach

Discover how an architecture marketing agency can boost your firm’s brand awareness, attract high-value clients, and drive business growth through tailored marketing strategies.

August 29, 2023

Mastering Figma Prototyping: 6 Smart Tips to Elevate Your Workflow

Uncover six Figma Tips, shared by Designer Advocate Ana Boyer. These tips are not just guidelines; they are the secret ingredients to elevate your prototyping craft to a level of artistry.

August 24, 2023

10 Sources to Help You Come Out of Your Creative Slump

Stuck in a marketing creativity rut? Discover ten invaluable sources curated by expert marketer Chantelle Marcelle to spark inspiration for your next standout campaign.

July 7, 2022

Tips to Make Reels on Instagram for Your Business

Social media has played a major role in changing the buying funnel into a platform your customers use to search out products and services. Instagram is among the fastest-growing social platforms. It has one billion monthly active users and 500 million daily users. That means plenty of potential customers!

June 29, 2022

Creating the Perfect Social Media Strategy for Your Brand

Social media is a powerful tool that can be used for the marketing, customer engagement and PR of your business. Here are some tips to help you develop a social media strategy that delivers results.

January 5, 2018

Graphic Designer

If you’re smart, Creative, funny and talented, then Aragil Online Marketing is your place to be! We are looking for an experienced graphic designer, with an eye for modern design, to join our dynamic, fast-paced team.

August 28, 2024

Benefits of Hiring a Digital Marketing Agency: Why It's Better to Outsource Your Marketing Efforts

Discover the benefits of hiring a digital marketing agency for your small business or startup. Learn how a professional agency can help you achieve your marketing goals and stay ahead of the competition.